In a significant push for her presidential run, Vice President Kamala Harris’ team on Sunday announced raising a remarkable $40 million just since her keynote address at the Democratic National Convention on Thursday. That burst of donations brings the total sum raised so far by Harris in her bid to be elected to an astonishing $540 million. Included in this figure is the total amount of fundraising for the Harris campaign, the Democratic National Committee, and any joint fundraising committees since President Joe Biden unexpectedly withdrew from the 2024 presidential race on July 21.
The announcement comes at a pivotal time for Harris as she attempts to further establish herself as the frontrunner among Democratic candidates. What this fundraising success indicates is that her campaign is picking up steam and, to no small degree, thanks to how much money her campaign has at its disposal, now becoming a serious means to making change in the campaign cycle.
Record-Breaking Fundraising for Kamala Harris’s Campaign
It is a success, Campaign Chair Jen O’Malley Dillon related, that that $40 million was raised over the days following Harris’s DNC speech. In those days, Dillon has said, around one-third of the donations the campaign has received were from first-time contributors. This surge in first-time contributors simply means heightened enthusiasm for her candidacy and potentially enlarges the base of financial and grassroots supports.
In a campaign memo, Dillon went on to note that within two hours of Harris’ speech Thursday night, the campaign had its most lucrative hour of fundraising since it began — which was a burst of giving and indicated that her address had a powerful impact on the people who might become contributors to her campaign.
Totals of donations include money amounts that the Harris campaign has raised and also that raised through the DNC and other joint fundraising committees. The all-inclusive fundraising approach of using many avenues has enabled Harris’s campaign to accumulate resources from various quarters, placing it in a better position to compete very successfully in the inevitable primary competitions.
The DNC Speech: A Turning Point
The pinning of Harris’s campaign is mainly credited to the speech she delivered at the DNC. When Harris spoke on stage, she basically gave a vision for the nation that evolves in themes of togetherness, economic equity, and social justice. The speech was designed to resonate with a broad electorate, including not just Democratic voters but independents, and to lay down a claim that she is the logical successor to President Biden’s policies and priorities.
The enthusiastic reaction to Harris’s speech and subsequent fundraising success is evidence that her message resonated with voters. Harris managed to convey a message to the live audience, which is probably the major contributing factor to financial floods in her campaign account.
For instance, pundits pointed out that Harris’s speech did well to increase interest and support for her campaign. By making strong what she stands for in relating to her policy agenda and in the broad context of offering herself as a new candidate of change and progressivism in the wider context of the country, Harris has been successful in soliciting and attracting support across diverse constituencies.
The raising of this money is going to benefit Harris, but the campaign will encounter several challenges. The Democratic primary is still filled with strong contenders competing for many of the same voters. Harris needs to work hard at using those financial resources to build a strong campaign infrastructure in key states’ primaries.
A primary focus for the Harris campaign will be making sure that the newly raised funds are allocated strategically through investments in voter or digital organizing and battleground state operations. The windfall would have to be translated into actual real support at the polls; it needs proper coordination and resources matched effectively.
Harris’s campaign has thus far given hints on where the money would go. Notably among them: the growth of ground operations in early voting states such as Iowa, New Hampshire, South Carolina, increase in data analytics and digital strategies to ensure effective voter engagement. The campaign will also scale up its grassroots operation by building a very active base of volunteer activities and a network of supporters.
Impact of Biden’s Withdrawal
President Biden not running for the 2024 presidential race but instead endorsing Kamala Harris strongly affected her campaign. His absence opened a strong opportunity for Harris to become the leading democratic candidate, and her fundraising figures since then show what could be the party’s longing for a unifying figure.
With Biden making big news in issuing his endorsement and then immediately dropping out, such a decision has cleared the field for Harris to ramp up voter support and bring in big dollar amounts from individuals and party organizations. The endorsement also added to a sense of momentum for Harris, who had been gaining support and excitement already.
Biden’s departure will leave the stage open, especially in the Democratic primary, and such financial support will reflect the confidence that many in the party place in the candidacy of Harris. But she has to keep up with the challenge, step up momentum, and construct a strong infrastructure in her campaign.
Support from Volunteers and Campaign Activities
And Harris volunteers have begun chipping in, with close to 200,000 shifts signed up for since Monday, making it the single largest week of organizing by the campaign to date and a sustained expression of elevated supporter enthusiasm.
Alongside growing its volunteer corps, the Harris campaign is in the process of planning a small number of high-profile campaign visits. She and running mate, Minnesota Gov. Tim Walz, are taking their message on the road on a bus tour of Georgia beginning Wednesday. On Thursday, Harris will swing through Savannah for a rally that had been rescheduled earlier this month due to Tropical Storm Debby.
The emphasis is on organizing and mobilizing people, and at this point, the emerging balance of forces in this election squarely lays emphasis on grassroots engagement. With a robust volunteer team and being very visible, Team Harris hopes to build strong momentum and drive voter turnout.
Former President Donald Trump’s campaign also posted a noteworthy but smaller financial performance in July. Trump’s campaign had drawn in $47.5 million in the period, much less than a quarter of what Harris and her allies had raised. Still, the Trump campaign said it was one of the best months it had yet, obviously pointing out the 2024 race remains highly competitive.
The disparity in fundraising totals only underscores that the Harris campaign currently holds a huge financial advantage. It will be incumbent on the Harris team, however, to translate that broad financial support into electoral success. The unit describes the next months as critical to judging just how well the strategy is working for the campaign and whether it can cash in on its fundraising advantage.
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