The most baffling ad for the evening during the Super Bowl of February 9, 2025, was Kanye West’s Yeezy commercial. In the course of the game, viewers are surprised to see Kanye sleeping at the dentist, casually recording on his iPhone with sunglasses.
He said that he was spending all his cash on new teeth and then steered everyone towards visiting his site, Yeezy.com for apparel, sneakers, music and anything else for the Yeezy brand. It was kinda like an weirdly cheap advert, and pretty much no one knew what this message was conveying.
Advertisement in Controversy over Shirt on Yeezy Website Was not Done.
After the Super Bowl, Kanye’s Yeezy website suddenly took a turn for the worse. Initially, the billboard had focused on showcasing several items and finally settled on showing one: a T-shirt containing a swastika.
A swastika is a symbol associated with Adolf Hitler and the Nazis and is widely identified as a hate and violent symbol. The Anti-Defamation League reacted swiftly, labelling the t-shirt “evidence of Kanye’s antisemitism.”
In their opinion, the T-shirt and its wording were “a threat,” trying to incite fear and animosity towards the Jewish people along with other oppressed groups targeted by white supremacy. As was natural, the ADL was particularly vocal about deploring this behavior, all the more for the fact that Kanye had written hateful and injurious messages to the world during the last week.
The Symbolism behind the T-shirt
The inscription “HH-01” that appeared on the T-shirt is also said by the ADL to be an abbreviation for “Heil Hitler,” a very dangerous statement by Kanye.
Swastika sign and the word that was affiliated with the regime of Hitler stand as painful reminders of the violence and oppression carried out by Hitler’s regime upon Jewish people, and many more. It is a disturbing step for a public figure who claims to have such a wide platform. Local Air of the Advertisement
Though the advertisement gained public attention, it was not nationally broadcast.
The advertisement was only aired as a local advertisement during the Super Bowl in some regions. It also came on Fox in the evening hours. The advertisement was reportedly paid for by Yeezy LLC.
The same only raised doubts as to what prompted Kanye’s decision to promote locally rather than nationally since it aired on neither national nor wide platforms.
Few days before it was to go on air, Kanye had revealed in his post on his own Twitter account how he was never to trend through the Super Bowl as his accounts were limited. He also announced he was creating a new Discord channel on his website, seeming to try to take back what was his from social media in his control.
Kanye’s Recent Behavior and Controversial Posts
Kanye’s actions and statements leading up to the Super Bowl ad had already caused controversy.
Kanye had been posting many antisemitic comments on X (formerly Twitter) over the past week, including praising Adolf Hitler and promoting a Yeezy T-shirt design with a swastika. He also made remarks that stirred up anger around the MeToo movement and made inflammatory comments about slavery.
These statements caused an uproar with the public, and he got back into headlines for all of the wrong reasons. The ad in the Super Bowl and wearing a T-shirt with a swastika seem to be yet another part of Kanye’s current trend of conduct, which, many people argue, is inappropriate and dangerous.
Defending Bianca Censori’s Grammy Outfit
Another moment that added fuel to the fire was at the 2025 Grammy Awards.
Red carpet drama was caused by Kanye West and his wife, Bianca Censori. Bianca exposed nearly nothing underneath in her long coat, which was later sheared off. She wore a sheer minidress that didn’t exactly leave the imagination of clothing much.
Kanye eventually defended his wife’s outfit even after heavy criticism came down on it. The moment again proved that Kanye needed to stoke attention and controversy, this time adding up to the increasing criticism of what he has done in the recent weeks.
Fake Cry for Help Post from Bianca Censori
Later that evening, a post appeared on X, which appeared to be from Bianca Censori.
The post seemed like a cry for help about Kanye’s behavior, asking for assistance with the situation.
However, Bianca’s representative responded quickly that it was a fake post from Bianca. The representative further claimed that they already reached out to X (formerly Twitter) about having the account unverified or banned. There was no telling if Kanye was involved with creating the fake post, but he certainly did add to the confusing public image surrounding the couple.
Milo Yiannopoulos Involved with Kanye’s PR
Milo Yiannopoulos, a far-right polemicist, has been a part of Kanye’s PR. Yiannopoulos runs a consulting firm and confirmed that Kanye had temporarily deactivated his X account. He also told journalists who wanted more information to contact his firm directly.
Yiannopoulos has worked with Kanye in the past, and his involvement raised more eyebrows, especially given Yiannopoulos’s own controversial history and views.
Previous Yeezy Super Bowl Ad
Kanye’s Yeezy brand had run a similar ad during the Super Bowl the previous year.
That ad, which also appeared to be filmed on Kanye’s cellphone, featured him riding in a car and speaking directly into the camera. The simplicity of both ads seemed to reflect Kanye’s personality and his desire to do things on his own terms.
However, with the scandalous and offending content of this year’s commercial, it appears that Kanye’s unorthodox style has hurt more than it has helped this time.
Growing Concerns Over Kanye’s Behavior
Kanye’s behavior over the last few months has been very worrying.
His recent antisemitic comments, controversial posts, and the appearance of the swastika T-shirt have many wondering if Kanye is in a dangerous mental state or just acting out for attention.
His public persona has been severely damaged, and his actions are causing harm to those around him. These days, most people are asking themselves whether he will continue moving in this way, shrouded in controversy, or whether at some point he will step back and assume responsibility for himself.
Final thoughts on the Super Bowl Ad by Kanye West:
The commercial from Kanye and the subsequent backlash left a lot of people uneasy.
From the weird ad to the offending T-shirt, it’s evident that Kanye is crossing boundaries in a way that many find unacceptable. As he continues to make headlines for all the wrong reasons, it’s hard to predict what will come next for the rapper and fashion mogul. Whether this act of desperation or a rebellious cry or just an attempt for attention, the implications are real and many have left wondering whether he still has a future in public view.
